Janice Sommer

Model and storyteller focused on socially and environmentally conscious companies

Janice is a copywriter, communications and content strategist with a passion for storytelling. She focuses on venture capital funds and on mission-driven, socially and environmentally conscious companies. Through her work as a fashion model, she has a unique perspective on how the world's strongest brands are built. She also co-founded the London branch of Model Mafia, a group of models working to create a more just, equitable and sustainable fashion industry and world.


Janice brings together a wide range of experience in the fashion, lifestyle and financial industries, in startup environments and in corporate settings.
She works with clients that have a strong vision towards making real social and environmental impact. Whether that is in fighting for our planet and against climate change, or investing in new, game-changing innovations that will improve people’s quality of life.


She works in branding, content writing and strategy and communications strategy, writing for the VC funds themselves, their portfolio companies, and for their investors and customers.


Janice's VC clients include Visionaries Club (investors in B2B SaaS and also in solutions for climate change, pollution, agriculture and mobility), Rethink Ventures (investors in the decarbonisation of mobility, transport and logistics) , Simon Capital (fka Bitburger Ventures, investors in consumer-based businesses that will improve the quality of life of future generations) and 3VC (seed and growth stage investor).