Daniella Helayel is an experienced fashion consultant and creative director of Anglo-Brazilian origin who has been working in the fashion industry for over 20 years.

Her designs are renowned for their unique blend of sophistication and fun, drawing inspiration from various art forms. She believes in inclusive design, creating comfortable clothing for women of all ages and sizes. In 2001, Daniella launched her own fashion label, ISSA, in London, which gained worldwide recognition.

She has also collaborated with other brands, supported leading charities, and is passionate about protecting the environment and making a positive impact on society. Daniella has been featured in the global press and currently works as a consultant for global brands.